Why is Smeg so pricey?

Why is Smeg so pricey?

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Smeg is well-known for its beautiful retro-style appliances. If you’re going for a 50s look, you’ll want (need) these gadgets in your kitchen. They are not noted just for their striking beauty. The exorbitant price tags have also earned them a reputation in the shopping world.

Then why is Smeg so expensive? It all comes down to a few distinct elements.

For starters, they are regarded as a premium brand that provides high-quality, visually beautiful items. They also have a limited supply and strong demand, which drives up the price. Don’t forget about expensive collaborations, such as the one with Dolce & Gabbana.

Hey! I’m Shea, and I understand why people like Smeg appliances. These are absolutely stunning, particularly if you like the vintage look. Being a baker, I was curious as to why Smeg items are so pricey, and I’m here to tell you what I discovered.

Let us investigate why Smeg is so pricey!

Why is Smeg So Expensive? Top 6 Reasons

Smeg items are not pricey only for the sake of being expensive. There are six legitimate reasons why these kitchen equipment are so expensive.

1. It’s Art

Smeg has made it a goal to make its goods stand out from the crowd, particularly in terms of look. Their items are immediately distinguishable as art pieces atop high-quality kitchen equipment.

They place such a premium on aesthetics that they hire famous designers and architects to create the look of their items. Guido Canali (renowned architect) and Marc Newson (influential designer), for example, are two significant names who have had an effect on Smeg aesthetics.

2. It’s Luxury

Consider the most well-known luxury companies, such as Louis Vuitton and Mercedes-Benz. These high-end items are costly, but those who can afford them will purchase them. Even individuals who do not have a lot of money make it a point to buy one of these luxury items at least once.

Consider Smeg to be another premium brand that people may and do pay for.

3. Pricy Collaborations

At this point, it is evident that Smeg is a luxury art brand rather than a regular kitchen appliance company, albeit its goods serve the same tasks regardless of whether you choose the fridge, the toaster, or one of many other wonderful equipment.

Nonetheless, given their emphasis on becoming an aesthetically beautiful art form, it is not surprising that they cooperate with other great stores.

For example, they’ve collaborated with Disney and Dolce and Gabanna to develop exquisite, limited-edition goods, which come at a hefty price.

These collaborations are not inexpensive, but they enhance the immaculate and special aspect of the items, making them even more sought-after and expensive.

4.  High-Quality

Although there is undeniably a focus on appearance with Smeg items, one aspect that should not be disregarded is quality.

This brand does not depend on low-cost materials. No, they only employ premium materials to ensure that you get a top-of-the-line product that will not suffer from breakage, chips, or other tragedies shortly after purchase.

5. Limited Number of Products

When something is restricted, it makes the client feel obligated to purchase it before it is too late. This sort of panic purchasing is common among premium companies, and Smeg has followed suit.

They build immediate demand by making their things seem virtually unreachable. People don’t want to miss out on their limited-edition items, thus they sell out quickly. Having said that, businesses may demand a high price and consumers will still feel compelled to buy it.

6. High Demand

Prices might rise in response to increased demand. It is only one of the numerous factors that have led to Smeg’s high-priced kitchen equipment. Consumers like Smeg items and will not hesitate to buy them, even if they are more expensive.

For certain brands, like as Smeg, increased demand means higher pricing.


That’s all there is to it! Smeg items are so pricey because they are actually a premium name brand in the kitchen appliance industry. Check out these Questions to learn more about this intriguing subject.

Is Smeg a luxury brand?

Smeg is, without a doubt, a premium brand. This is particularly true given their collaborations with other premium labels such as Dolce & Gabbana. Its stunning appearance and high-quality materials also contribute to their status as really opulent.

Is Smeg Made in China?

Certain Smegs items are manufactured in China, while others are manufactured in Italy. Furthermore, some argue that this is one of the factors contributing to the increased price. Goods created in the United States rather than overseas are more expensive, but Americans are ready to pay for them.

Is Miele more expensive than Smeg?

It varies on the product, however Miele items are often more costly than Smeg ones. This is partly because Miele equipment offer significantly more creative features and possibilities, particularly in their ovens.

Does Smeg go on sale?

If you want to buy Smeg items, you should probably wait for a deal. Deals don’t come very frequently, but when they do, it’s your chance to get one of these premium kitchen appliances without breaking the bank. Keep an eye out for when these fantastic things go on sale!

Is Smeg worth it?

Smeg items might undoubtedly be worth it if you’re designing a kitchen that focuses on art and lavishness with a nice vintage vibe. Frankly, I wouldn’t purchase it. For one thing, I don’t have a retro-themed kitchen, and for another, I believe you can get the identical things for less money. But it is all up to you!

Final Words

Smeg goods are pricey for a variety of reasons. They really are a premium kitchen appliance firm that focuses on making works of art rather than utilitarian gadgets. They also use gimmicks like as limited-edition items to generate a feeling of urgency, resulting in more sales.

Do you enjoy Smeg appliances? Do you possess or intend to purchase?


What is special about Smeg?

The name is associated with characteristics of Italian design such as imaginative elegance, creativity, and high-quality items. This feature is more than simply a matter of style; it is a reflection of the Brand’s origins and passion.

Is Smeg a luxury brand?

Smeg, the luxury appliance manufacturer, may not be able to make your dreams come true, but they can bring the holiday to you with their classic Italian appliances, which cost somewhat less than a trip to Sicily.

What is equivalent to Smeg?

Indel B, Palazzoli, Ixina, and Groupe Brandt are among Smeg’s rivals and related enterprises.

Who are Smeg main competitors?

elica.com (288.9K visitors in January 2023), airlux.com (4.2K visits in January 2023), amana.com (250.7K visits in January 2023), smg-plaza.ru (4.5K visits in January 2023), and electrolux.it are the other five rivals in the top ten list (481.5K visits in January 2023).

What does Smeg mean in Italian?

Smeg (Smalterie Metallurgiche Emiliane Guastalla) is founded in 1948 by Vittorio Bertazzoni Sr in Guastalla, near Reggio Emilia, Italy.

What does Smeg logo mean?

Franco Maria Ricci, one of Italy’s most prominent publishers and graphic designers, created the Smeg logo, which includes allusions to gas hob burners and oven round knobs.

Is Smeg a US company?

SMEG is an Italian home appliance company situated in Guastalla, near Reggio Emilia in the Emilia-Romagna region of northern Italy. SMEG has subsidiaries all over the globe, as well as global sales offices and a large sales partner network.

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